Member Article

Preoday launches Hotline to integrate phone calls into digital ordering

Preoday, the global provider of branded digital ordering services, has launched its new Hotline functionality to enhance its mobile and online ordering platform.

Hotline is an additional feature of the digital ordering platform. It enables restaurants and cafes to take orders over the phone and enter them into the same system as those taken through a proprietary mobile or web app, provided by Preoday. This ensures that the kitchen receives all orders through the same interface, wherever they have come from, along with all order analytics.

When a customer calls the restaurant, staff are able to make the order through the Preoday platform. They can either take the payment details or enable the customer to pay on collection in any currency, with the option of sending a receipt to the client by email. Once the order is made, the operator is able to review, amend and cancel it at the customer’s request.

Although the trend for mobile and online ordering is growing, some customers continue to place their orders by making phone calls. Hotline means that businesses can ensure that orders are recorded with the same accuracy and result in the same level of customer data as if the customer had ordered directly via the mobile or web apps.

Nick Hucker, CEO of Preoday, says, “Hotline will help restaurants bring their customer orders together, whether orders come from voice calls, or their mobile and web apps. Businesses will benefit from being able to gather even more customer data and the resulting operational and marketing benefits that brings. We’re looking forward to our clients embracing this new facet of our service.”

Hotline is available immediately to companies around the world as an addition to Preoday’s standard monthly digital ordering package.

This was posted in Bdaily's Members' News section by Charlotte .