Member Article

Primera Travel Group enters the UK travel market

Primera Travel Group announces the launch of an online travel agency - Primera Holidays - bringing to the UK its 26 years’ experience of providing quality holiday trips to the most popular destinations in and around the Mediterranean. The service will leverage Primera Travel Group’s cooperation with the best hotels in Spain, Greece and Croatia, matching low ticket fares from all the main carriers in the UK - Jet2, EasyJet, Norwegian, British Airways, Primera Air etc.

Primera Holidays is an online travel agency that allows people to significantly save on holiday packages. The main competitive advantages are a transparent model of matching the cheapest flights and best hotels, as well as a user friendly interface.

“We are very proud to announce the expansion of our business that we have been building for more than 20 years in Sweden, Iceland, Denmark and other countries. Now we want to take it to a new challenging market - the UK.

Our team - which consists of the best and brightest professionals - are adept in sourcing the best flight and hotel options to develop dynamic package holidays. We have worked hard throughout 2017 to develop a strong offering and are confident that we will grow to be a market leader in 2018 and 2019,“ says Andri Már Ingólfsson, President and Chairman of Primera Travel Group.

The first holidays on offer start from the 1st of March from Heathrow to a British favourite - Costa del Sol in Spain. Trips to Dubrovnik, Majorca, Gran Canaria and other places are available soon thereafter. Despite the high competition, Primera Holidays will be able to offer the best prices for its customers using algorithms to match hotels and flights, tested with great success in Denmark.

Information on the hottest destinations, the best hotels and flight options from the leading airlines can be found on Primera Holidays website: www.primeraholidays.co.uk. Key British airports are included, with customer friendly payment plans available for most packages.

This was posted in Bdaily's Members' News section by Primera Travel Group .