Member Article

Refreshing parkrun partnership for Aqua Optima

parkrun UK, organiser of free, weekly, timed 5k events, and one of the UK’s leading water filtration experts, Aqua Optima, have partnered together for 2018, in a bid to help more people stay hydrated with cleaner, purer water throughout the UK.

parkrun currently organises over 500 events across the country, with over 130,000 people walking, jogging, running and volunteering every week. Aqua Optima hopes its support will help continue to grow the number of parkrunners enjoying these free events throughout the UK and educate them on the health and vitality benefits of filtered water.

A recent YouGov survey commissioned by the Royal National Lifeboat Institution (RNLI) revealed that 89% of the UK population is not drinking enough water to maintain healthy hydration levels. Aqua Optima is launching its first ever national campaign aimed at increasing the amount of water we drink. Its new partnership with parkrun UK is the first of several awareness projects to help spearhead an increase in the nation’s hydration levels.

Nigel Wheeler, director at Aqua Optima, said: “The majority of us know that we need to drink more water, but there are several barriers to this, one of the main ones being that many people simply don’t enjoy the taste of their tap water and question the quality of it. Water filters improve taste, quality and purity of your water and our innovative products offer people a cost effective and sustainable solution.”

“We are committed to supporting the nation to become happy, healthy and hydrated and are delighted to partner with parkrun UK.”

Parkrun Chief Executive, Nick Pearson, added: “We are dedicated to building a healthier, happier planet and our events are a gateway to physical activity for a growing proportion of the population UK. Securing a hydration expert as a partner is another significant step towards encouraging behaviour that supports a healthy lifestyle.

“Hydrating before and after exercise is an important factor and we’re delighted that Aqua Optima has chosen parkrun UK to be their first national partner.”

This was posted in Bdaily's Members' News section by Helen Lightfoot .