Video platform secures latest investment round worth £1.25m with Frontline and True

Dynamic video content provider, Spirable, has announced its latest funding round raising £1.25m from Frontline, Downing Ventures as well as 24 Haymarket and True.

Based in London since 2014 and founded by Irish brothers Dave and Ger O’Meara, Spirable has followed a rebranding to better highlight its competitiveness as a data-driven and AI powered personalised video platform.

The group is part of the Startup Innovator portfolio at True, Europe’s only retail and consumer sector specialist operating across the entire investment vertical.

Spirable produces contextual video campaigns for brands like Diageo, Domino’s, and Unilever.

The company’s proprietary technology enables clients to generate millions of personalised videos, using data on geography, gender, climatic influences and the personal tastes and traits of individual customers.

Co-founder and CEO, Ger O’Meara, said: “Our mission is to reinvent storytelling by enabling brands to create millions of videos that are relevant and in-the-moment for each of their customers across all social and CRM channels.

“We’ve hired some of the smartest minds in Europe to work on this problem. Our CTO was previously tackling aerodynamics at McLaren F1 - we find that optimizing video is almost as challenging!”

The Spirable technology allows for new ways of storytelling; using up-to-the-minute data on consumer locations and major sporting events to distribute thousands of hyper-localised messages that drive footfall to local vendors.

Benjamin Lickfett, head of digital innovation for Europe for Diageo, added: “We know how impactful highly personalised and contextual brand messaging can be and Spirable offers a unique solution to do so at scale.”

Frontline partner and AI investor, Steve Collins, will join Spirable’s board of directors.

The team is currently based in London, with a second office in Philadelphia.

Spirable intends to use the investment - secured from True and Downing Ventures - to continue to innovate new ways of developing its platform, and to sustain expansion as a larger team with an expanding catalogue of international clients.