Emma Hart and Amy Bruce, intu Metrocentre.
Rebecca Wayman

intu Metrocentre expands marketing team with two North East talents

intu Metrocentre, Europe’s largest retail and leisure destination, has announced two new appointments to its marketing team.

Amy Bruce and Emma Hart have joined the company as marketing coordinators responsible for the creation, organisation and management of events in the centre.

Amy, 23, from Heworth, Gateshead, graduated in 2015 from the University of Sunderland with a First Class honours degree in magazine journalism.

After graduation, Amy spent three months at Newcastle NE1 as a marketing and events assistant. This was followed by almost two years at South Tyneside Council as the marketing and communications intern, working on projects such as The Word, National Centre for the Written Word.

She said: “I’ve always been drawn to the retail industry after working for brands including House Of Fraser and Primark while I was at university but discovered a passion for marketing after completing a three month internship with Newcastle NE1.

“I’m thrilled about my new role as marketing coordinator at intu Metrocentre and feel like it’s a brilliant place to begin my career. It looks like 2018 is going to be a very exciting year for the centre and I’m privileged to be part of that.”

Emma, 21, from Dinnington, Newcastle, studied business studies, psychology and biology at Gosforth High School before joining intu Metrocentre as a marketing apprentice in 2015, helping the team with events, campaigns and digital marketing.

Emma has supposedly flourished in the role where she has been involved with large in-centre events, video shoots and digital campaigns for the intu group.

She commented: “I’m delighted to have been promoted to marketing coordinator and I’m really looking forward to gaining new qualifications this year to progress my career within marketing and events.”

Helen Atkinson, marketing manager at intu Metrocentre, added: “We’re so pleased to welcome Amy and Emma to the marketing team.

“Amy has a wealth of knowledge about the retail sector and her passion for marketing really shines through her work.

“Emma’s promotion to marketing coordinator is well deserved – over the last couple of years [she] has proven to be a creative and enthusiastic member of our department.”

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