Partner Article

Coco Fuzion 100 add another superstar sports ambassador to stellar roster

C7 Brands, one of the UK’s leading independent drinks companies, has announced today that Canadian tennis superstar Milos Raonic will become the latest ambassador of its Coco Fuzion 100 range, the UK’s first all-natural carbonated coconut water.

Raonic is the latest addition to a stellar list of ambassadors, which includes England rugby star Chris Robshaw, boxer Chris Eubank Jr. and former British and Irish Lions coach and rugby legend Sir Ian McGeehan. Coco Fuzion 100’s ambassadors are a key component of the brand’s aggressive expansion strategy over 2018.

Raonic is one of the strongest servers in the Open Era, and plays a high-intensity all-court style, making him the perfect ambassador for the Coco Fuzion 100 range. Coco Fuzion 100 provides a healthier alternative to sugary sports drinks and includes the UK’s first all-natural, carbonated coconut water, in four flavours and still 330ml sports bottles, perfect for the leisure and fitness markets.

Raonic commented: “Tennis is all about maintaining sharp focus for long periods of time, so staying hydrated makes all the difference. Coco Fuzion 100 gives me the edge I need to make sure I’m playing my best tennis.”

Steve Barton, CEO, C7 Brands said: “We have big plans for our Coco Fuzion 100 range in 2018, and in Milos, we are thrilled to have one of the biggest names in tennis partnering with our brand. With the sugar tax around the corner in the UK, the timing couldn’t be better for someone of Milos’ stature to be bringing the many benefits of natural coconut water to a wider audience.”

This was posted in Bdaily's Members' News section by C7 Brands .