Leeds Rhinos scores sponsorship boost ahead of World Club Challenge game

Prior to jetting off to Australia for the World Club Challenge with Melbourne Storm, Leeds Rhinos has agreed a new partnership with specialist media company, Kong Media Ltd.

The Kong Media Ltd logo, which already features on the Super League champions’ warm-up tops, will now appear on the left sleeve of the players’ shirt that the Rhinos will wear against NRL Premiers Melbourne Storm when the two sides clash in Australian on Friday 16th February.

Kong Media Ltd specialises in maximising client exposure through engaging and unexpected media solutions.

Using traditional and non-traditional media platforms such as Digital Ad Vans and Digital billboards, Kong Media Ltd focus on creating holistic brand campaigns to elevate its clients’ advertising messages.

Leeds Rhinos, commercial director Rob Oates, commented: “We are delighted to extend our partnership with Kong Media especially for such a prestigious game as the World Club Challenge.

“At the Rhinos, we are proud of all our partners who back the team and the club through their support and it is a privilege for us to not only represent the city of Leeds but all our partners in a huge global event like this.”

Ross Barrett, managing director at Kong Media Ltd, said: “Kong Media Ltd is celebrating its 10th anniversary this year, and what better way to mark the occasion than sponsoring the World Club Challenge kit. We recognise the powerful reach of Leeds Rhinos both in the UK and internationally, and so this is providing us with a superb opportunity.

“We have been an Associate Partner of Leeds Rhinos for nearly four years now, planning and buying media activity – from Ad Vans to Digital-Display Screens – but this year we are stepping up our commitment to the Club.”

Barnett added: “Our relationship with Leeds Rhinos has developed over the years as a result of our shared brand values; Leeds Rhinos are brilliant ambassadors, working alongside community partners to give something back to the city.

“Kong Media Ltd wholly supports this, and I am excited about our work together in the future… and for the upcoming clash itself!”