Five-figure investment delivers new Liverpool store for fashion brand Benetton

Italian fashion brand Benetton has invested five figures in a new south Liverpool store.

The company moved its staff from 125 Allerton Road, where they have been based for 14 years, to 145 Allerton Road as part of a £90k investment.

The new shop, officially opened over the weekend (February 10), is the first site in the UK to feature the brand’s new new-look interior, which includes elements imported from Italy.

The design is due to be replicated at Benetton’s flagship London store, launching later this year.

The Allerton Road store is one of two standalone Benetton sites in the North West, with a children’s store opened in Wilmslow last year.

Clare Vaughan, director at Benetton Liverpool, said: “The contemporary design of the store really reflects the luxury and style of the Benetton brand and we’re absolutely thrilled to be the first in the country to showcase Benetton’s ultra modern new look.

“We couldn’t be more excited about unveiling the new store and our latest collection. I’m sure the contemporary shopping environment will be a big hit with customers.”