Manchester United extend ‘winning relationship’ with Cho-A Pharm

Manchester United have extended their agreement with Korean pharmaceuticals firm Cho-A Pharm.

First signed in 2014, the partnership has so far delivered a number of events designed to raise Cho-A’s brand awareness and help the firm connect with the millions of United fans across South Korea and Vietnam.

Richard Arnold, group managing director at MUFC, said: “As a professional sports club, health and well-being is at the forefront of everything we do. It is something we encourage not only among our elite players, but also our staff and fans.

“With 30 years of experience in the pharmaceuticals industry, Cho-A is an established pharmacy chain in South Korea, giving our fans access to its wide range of health supplements through over 1,000 outlets, further promoting the importance of a healthy, balanced lifestyle.”

He added: “Our partnership with Cho-A has been a success from the very beginning and everyone at the club is delighted to be able to build on this and continue our winning relationship.”

Cho-A Pharm Co. Ltd’s president and CEO, Seong-Hwan Cho, commented: “Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity.

“The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.”

He continued: “Along with vision to globalise the business, we believe this gives another opportunity to promote the brand to over 40 million Manchester United followers in South Korea and Vietnam.”