London from Primrose Hill
Image Source: Alexander Svensson
London from Primrose Hill.

French restaurant La Ferme to open second site in Primrose Hill

La Ferme, the French restaurant and delicatessen, is set to open a second site at 154 Regent’s Park Road in Primrose Hill.

Shelley Sandzer, the specialist leisure property agency, has acted in a deal that will see French restaurant and delicatessen, La Ferme, open their second site at 154 Regent’s Park Road in Primrose Hill.

The brand will take the former Negozio Classica site, covering 1,440 sq ft over basement, ground and mezzanine levels.

The restaurant will offer a menu of traditional French dishes using seasonal artisan produce often sourced from France.

The new restaurant, due to open at the end of the month, will be the brand’s second location following its debut site in Farringdon.

Shelley Sandzer, the specialist leisure property agency, acted for former tenants, Negozio Classica, in the deal.

Ben Freeman, leasing agent at Shelley Sandzer, said: “Primrose Hill, and Regents Park Road specifically, is the perfect location for La Ferme’s second restaurant. The brand will fit right in with this friendly neighbourhood which is already home to a thriving restaurant scene offering wine bars and alfresco dining.

“We utilised our expert knowledge of the area and the market to secure a premium deal for our client.”

This follows on from Shelley Sandzer announcing that it secured the first regional restaurant for burger brand, Patty & Bun, in Brighton.

Shelley Sandzer also recently acted in a run of deals that will see fitness brands F45, Gymbox, and Frame, open new locations in Central London this year.

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