London tech startup secures £850k investment to boost instant callback platform

ResponseiQ, the intelligent instant callback platform, has secured £850k in investment from leading investment funds.

The London-based tech startup will use the investment to develop the second version of the ResponseiQ platform, create new products, expand the sales presence in the EU and US, and build strategic partnerships with agencies and tech companies.

Fuel.Ventures, Mactaggart & Mickel Investments, and the founders of Trend Investments are among the investors to have invested in ResponseiQ.

ResponseiQ is an intelligent instant callback platform that helps businesses engage with visitors and leads. It’s primary offering, a callback widget, allows website visitors to request an instant callback, or schedule a time that suits the customer, through its on-site widget software.

The company’s tools assist businesses of all sizes, by increasing ‘web traffic to lead’ conversion rates.

Founder Scott Lee had the idea for ResponseiQ after being put on hold for more than twenty minutes while calling to get an insurance quote. ResponseiQ increases the conversation rate of website visitors to phone calls by 25%, using automated sales callbacks.

ResponseiQ currently offers businesses two tools to increase sales from their existing marketing efforts. Firstly, a Callback Widget enables customers to request either a free and instant call back – being connected within just 27 seconds of making the request, on average – or at a time that suits them.

Secondly, Instant Lead Response is a sales acceleration tool that notifies salespeople instantly, by phone, if a business received a lead with a telephone number. This works by then automatically and immediately connecting an available sales person on a call with the phone number of the person from that lead.

Founder Scott Lee said: “Consumers are fed up with poor customer service and expectations are changing exponentially. That’s why a new report said that 97% of consumers will give more business to companies that respond quickly to them.

“We’re helping businesses generate higher ROI from their existing marketing spend, by doing just that. These trends are why ResponseiQ has filled a gap in the market and is building a deserved reputation for increasing its customer’s revenues.

“The recent investment we’ve received will help ResponseiQ grow internally, which I’m confident will have a knock-on effect and help us reach more businesses.

“I’m hugely passionate about building a team of experts that are at the forefront of conversion optimisation technology, whilst ensuring it’s available to business of all sizes. It’s an exciting time for both the business and our valued customers.”