Gosforth's Parkdean Resorts to invest over £40m into parks and accommodation throughout 2018
Parkdean Resorts has revealed its commitment to continued investment through plans to invest £42m across its parks this year, with a primary focus on new accommodation.
The Gosforth-headquartered company invested a record £50m last year, and the 2018 roll-out takes its investment total to £130m since 2016.
The business now has 72 per cent double-glazed and central heated caravans due to an increase of over 1,450 in the last three years.
Due to demand and new accommodation, more parks were open for February half-term than ever before. A total of 27 parks, eight more than the previous year, welcomed 2018’s first holidaymakers.
The company is spending £13m on 800 new caravans to meet higher demand for holidays and ownership opportunities.
In response to customer feedback, these models will include the introduction of more one and four-bedroom caravans - and particularly those with a higher specification.
Vauxhall in Great Yarmouth, one of the company’s biggest parks, has enjoyed an extensive replacement programme since its acquisition by Parkdean Resorts in 2016.
The park will welcome 60 modern double-glazed and centrally-heated models to upgrade the caravan offering on park. This includes the extra-long Victory Belmor, which has a central lounge layout and bedrooms and bathrooms at both ends.
The brand new, four bedroom Willerby Lymington will also be introduced to a selection of parks. With its central lounge layout, a double and twin room at each end and a veranda, it offers plenty of space for families.
New lodges including a variety of four-bedroom models are also set to be added to a range of parks offering wider choice following a £1.3m investment.
Nodes Point on the Isle of Wight is receiving 11 new lodges in a £0.75m investment - six for holidaymakers and five for ownership opportunities. Meanwhile, £0.52m will bring four luxury lodges with hot tubs to the popular Fallbarrow Holiday Park in the Lake District.
A further £3.9m has been allocated to refurbishing existing accommodation to enhance holidaymakers’ experience.
John Waterworth, chief executive at Parkdean Resorts, said: “This year, our £42m investment plans really show our commitment to continually developing our parks, and creating the best possible holidaymaker and owner experiences.
“In 2018 we have a focus on bringing in new caravans and lodges to follow the growth in consumer demand. We also regularly collect guest feedback, and from this made the decision to introduce more one and four-bedroom models.
“As we look ahead to peak season, work is underway at the majority of our parks to boost their offering, making for an even more enjoyable time whilst staying with us. We hope this is well-received by our customers, and look forward to welcoming them throughout the course of the year.”