Member Article

Cello teams up with Midwich for World Cup 2018 exclusive

British TV manufacturer Cello Electronics will be providing a larger than life World Cup viewing experience for the B2B sector, working in partnership with Midwich, a specialist audio visual and document solutions distributor to the trade market, with operations in the UK and Ireland, France, Germany, Benelux, Iberia and Australasia.

Capitalising on this Summer’s biggest sporting event, Midwich will be exclusively supplying 75“ and 85“ (C75ANSMT-4K and C85ANSMT-4K) Cello televisions to the leisure and hospitality markets, such as pubs, gyms, hotels and sports bars, who will benefit from drawing in more football fans to watch games in their establishments.

Big sporting events can be a very lucrative opportunity for pubs and bars and it is the aim of Midwich to provide the best possible viewing experience for their clients, to get football fans flocking through the door. And what can be better than cheering on the England football team with an ultra large TV made from a British manufacturer?

Midwich is an established trade-only distributor of Cello products, having worked together for several years providing a variety of products to businesses. 2017 proved to be an outstanding year for Cello’s sales growth and distribution reach. The partnership intends to exceed expectations, due to an increase in national advertising and the implementation of new marketing initiatives, focusing on sales during the build-up to the World Cup 2018.

I stongly believe it’s Cello’s mission to create quality and affordable products that appeal not only to the everyday consumer, but to niche market segments in the B2B space. To that end we have developed an exclusive partnership with Midwich as they have the established connections to supply and service these specialist clients.

As a British company full of football fans, it’s great that Cello will be offering fellow supporters a fantastic way to view the games, while enabling businesses in the UK to offer a large screen viewing experience to their customers at a very affordable price point, often half the price of competitors.

This was posted in Bdaily's Members' News section by Brian Palmer .