Leeds Force jumps to new heights with Leeds Bradford Airport sponsorship deal

Leeds Bradford Airport has signed a new sponsorship deal with professional basketball team, Leeds Force.

The airport has agreed to be a name sponsor of the club for the remainder of the 2017-2018 season and the LBA logo will now be seen at all home games at the Leeds Beckett University Sports Arena.

Alex Christensen, Leeds Force general manager, said: “I’m excited to have Leeds Bradford Airport on board. It is a big step in the right direction for the team. We have similar visions and values, which made for a great partnership.

“It will allow our club to develop and build our connection with the community. We look forward to seeing our partnership with Leeds Bradford airport grow, and hope to see it continue in the future.”

Alex Sobel, member of Parliament for Leeds North West and chair of the All Parliamentary Group for Basketball, added: “It is always encouraging to see large businesses, such as Leeds Bradford Airport, engaging with the communities they serve.

“I’m really pleased to see LBA and Leeds Force come together to help promote basketball across the local area and I will be watching their developing partnership with interest.”

Phil Forster, aviation development and corporate affairs manager at Leeds Bradford Airport, also commented: “We are delighted to announce our sponsorship of Yorkshire’s only professional basketball team.

“Their passion for sport and the work they do in the community makes them an ideal partner for the Airport. We are looking forward to working on this exciting partnership and to help the team reach new heights!”

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