Retail-focused private equity firm True launches Innovators’ Club

Investment firm True has announced the launch of a new club to support entrepreneurs and startups.

True Innovators’ Club will give members access to decision makers from global brands, three months’ free desk space at the firm’s London-based innovation Hub and access to expertise from its entrepreneur-in-residence.

At the end of the initiative’s 12-week period, participating firms will have the opportunity to secure new investment.

True Innovators’ Club is open to startups at all stages of the investment cycle.

Until April 13, applicants will be able to secure Founding Member status, giving them desk space at the Hub for an extended period and access to True’s Live Network of startup innovators, investors and industry partners.

True recently added Woolworths in South Africa and TJX, parent company of TK Maxx, to its lineup of industry partners.

Matt Truman, CEO and co-founder of True, said: “At True we understand startups across the complete vertical: helping those with two founders develop through to scale and the various challenges that they face as they grow their business.

“We set up the True Innovators’ Club to provide support for startups who don’t need immediate funding, but still require the support that building a successful, future-ready business demands: access to office space, strategic advice and board-level introductions.”

He added: “As part of the Club, startups will automatically become part of the True Live Network, offering unparalleled access to industry leading businesses and the opportunity to build relationships that can create a solid foundation for growth.”

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