Member Article

Bidooh aims for significant growth with senior appointment

Bidooh, the world’s first digital Out-of-Home (OOH) platform, has appointed a new business development director to bolster its ambitious expansion plans.

With an extremely impressive career spanning over 17 years’, Graeme Hughes has a wealth of experience in digital advertising management and business growth, holding senior positions at Primesight, Titan and JCDecaux.

Graeme joins Bidooh from Edifice, where he has spent the past year working as a business development director and helped to secure and manage the commercialisation rights for over 9,000 properties nationwide. Graeme was particularly instrumental in helping to optimise the value of land for clients including BT, Royal Mail and GSK.

In his new role, he will be responsible for expanding Bidooh’s network to secure locations around the UK for over 1,000 screens, which allows for advertisers to create real-time and personalised adverts, while also growing its partner network to acquire over 2,000 additional screens. He will also play a key part in building relationships with media agencies and large direct advertisers to improve brand recognition and increase market reach.

Co-founder of Bidooh, Shaz Mughal, said the appointment of Graeme was a significant hire for the company : “Graeme is an excellent addition to our senior team and his wealth of knowledge and expertise will be vital in helping us to drive forward our expansion. He has a proven track record and years of valuable experience in the advertising industry and has overseen considerable growth for some of the sector’s heavyweights.

“We are pleased to have him on board and are looking forward to seeing what he can bring to the table to help position Bidooh as a market leader in the world of OOH advertising.”

Commenting on his appointment, Graeme Hughes said: “Bidooh is a really interesting and forward-thinking company and has an exciting future ahead following the launch of its new, revolutionary, digital OOH service. The team is extremely driven and has big plans to disrupt the face of advertising as we know it.

“Having spent a large proportion of my career in the OOH advertising sector, particularly scaling up businesses and expanding their reach, the role at Bidooh seemed like the perfect fit. The business has ambitious goals for the next few years and I am excited to be a part of the journey.”

For more information, please visit: https://bidooh.com/

This was posted in Bdaily's Members' News section by Ursula Hutchinson .