Partner Article

CHILL FACTORE LAUNCHES CAMPAIGN TO GIVE PEOPLE OF ANY AGE AND ABILITY THE CONFIDENCE TO GIVE SNOWSPORTS A GO

As the ultimate winter sports competition grips the nation, Chill Factore, England headquarters for Disability Snowsports UK (DSUK), has reported a noticeable increase in guests who have been inspired to try their hand at snowsports. In a bid to make snowsports accessible to people of all ages and abilities, the North West snow attraction has launched a campaign to encourage those inspired to try skiing or snowboarding for the first time to ‘Give It A Go’. Chill Factore provides regular instruction to guests from as young as 4 years old up to guests in their 90s, as well as teaching over 8,000 hours of lessons to disabled clients over the last 10 years. Several paralympics athletes have graced its 180m real snow slope, including Menna Fitzpatrick, who was part of Chill Factore’s Sponsored Athletes Programme for five years. The destination has launched the ‘Give It A Go’ campaign to raise awareness to people of any age or ability, about the opportunities available to get involved in ski or snowboarding. Commenting on the initiative, Morwenna Angove, CEO of Chill Factore, said: “As a major leisure destination in the North West, we attract thousands of people from across the country wanting to get into snow sports who have never seen the mountains before. There has never been a better time to get involved in snowsports and at Chill Factore, we want to give people the confidence they need to try something for the first time that may be a little different or out of their comfort zone. “We noticed an increase in visitors after Sochi who were inspired by British athletes to try skiing or snowboarding and have launched ‘Give it a Go’ with the aim of allowing people to realise their passion for snowsports – no matter what their age or ability.” The Give It A Go initiative, running from 1st March through to 31st May, hopes to encourage those who are considering getting into snowsports but may not have the confidence to take the plunge, as well as those who are already competent on skis or snowboarding, to try something new – be it a new discipline or just taking their skills to the next level. Morwenna continued: “We’re really keen on making snow sports accessible to a wide audience and don’t believe it is seen so much these days as an elite sport, as it may have been perceived a few years ago. We also provide a Sponsored Athletes Programme which facilitates ‘grass roots’ talent, whereby people can get a place on the team, receive free coaching from our instructors and use the slope free of charge. We’re all about getting people in snow sports and if the Games inspires a new generation it can only be a good thing for our future Team GB chances.”

This was posted in Bdaily's Members' News section by Chill Factore .