Margaret Reid
Margaret Reid


Increase Your Market Share with Language Skills

Customers are £more likely (72%) to spend money on your products if you provide them with relevant product information in their own language. In fact, many are willing to spend more money just for that privilege. Even those who may be fluent in other languages are likely to feel more comfortable engaging with yours. To increase your market share, you need to focus on two things.

First, work on increasing language skill sets within your organization. This will improve your ability to communicate with potential customers, vendors, and other associates as you move into new locations or simply expand your online presence. While you are doing that, you can also increase your market share by using the help of top quality professional translation services.

Why Increase Your Language Skills?

Interacting with customers and others in their native language is a way of delivering respectful, personalized service. You show that you care enough to take the time to learn how to communicate with them in a way that is both familiar and comfortable. This increases trust, and improves the likelihood of future engagement.

Anyone on your team who may interact with customers should prioritize becoming fluent and familiar with the languages they speak. This includes customer support representatives, sales floor staff, and others representing your business. Don’t forget that learning a new language can also improve your ability to negotiate with vendors and communicate with potential business associates.

Bridging The Gap with Language Translation Services

Of course, the opportunity to expand your business isn’t going to wait for you or your staff to become fluent in new languages. This is where high quality translation services can help. They can make doing business with your company as easy as possible for your new target customers. They can also help your staff interact with them using their own language. Here are some of the services you may receive when you order professional translation online that will specifically improve customer interactions and experience.

Website and Landing Page Localization

Translation is simply taking what is written in one language and writing it in another. Localization takes that same content a step further. It modifies it so that it is relevant and understandable. After content is translated it may still contain pop culture references, slang, and other elements that aren’t familiar to a new audience. Localization changes your content so that it is meaningful to new audiences by using references that are meaningful to them.

Translation of Customer Service Scripts

Even if they are not able to fully communicate with people in their native language, £online translation services can help with customer service scripts. These can then be used in both automated, self-service customer support, as well as in live customer support. Even chatbot scripts can be translated for new audiences.

Product Description Translation

This is very important. The ability to read product descriptions in their own language is an important factor for those 72% who are more likely to make purchases and more willing to spend money if they can read about products in their own language.

Translation of Packaging Instructions and User Manuals

It’s difficult to increase trust and confidence if your target audience doesn’t feel as if they understand how to use your products. A translation provider will help ensure that packaging, labels, instructions, and other how to content useful for all customers.

Television and Radio Translation and Interpretation

Whether you use captioning, dubbing, or simply record television and radio spots all over again, it’s important that all advertising content is easy to consume and understand. This is another area where professional interpretation and translation is key. Count on a good service provider to connect you with voice over professionals and others to deliver audio and video content that will resonate with your target audience.

Translation of Blog Content and Social Media Posts

Social media is a great place to engage with customers and build relationships with industry influencers. This is true no matter where your audience lives. Don’t limit your social media audience to people who speak one language. Work with a translation firm to engage with customers in their own language through your blog and on social media.

Not only can they help you bridge the language gap, they can help you to understand the important cultural nuances that can impact how different people interact with social media. You may even learn about £social media platforms that are popular in other regions, and how to create a presence on those platforms.

Is Fluency Necessary?

You don’t need to become fluent in order to benefit from improved language skills. If you can share basic information about your company and products, that’s a great start. Add in some basic greetings and simple phrases, and you can really make people feel good about doing business with you.

That said, if a significant portion of your customer base speaks another language, it becomes more important to have at least a few staff members who have truly mastered that language. That way customers who encounter problems or really struggle to communicate outside of their native language can get the help they need.

Don’t Wait to Increase Your Language Skills

This isn’t something that should be an afterthought. Mastering new languages, or at least becoming familiar impacts your ability to communicate with your customers. The time to begin language training and education options is the moment you begin to consider expanding into new markets or reaching out to customers who speak different languages. Fortunately, there are so many language learning options. You and your team should be able to find one that works ideally for your needs.


There’s an entire world of potential customers for your business. Reach out to them with the products and services that they need. Then, be sure that you can communicate with them on their terms in a way that builds trust. You can do this by learning their language and translating your content.

This was posted in Bdaily's Members' News section by Margaret Reid.

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