Pentland Brands completes acquisition of cycling apparel brand Endura

Pentland Brands Limited, the London family-owned business behind brand names such as Speedo, Mitre, Canterbury and Berghaus, has acquired cycling apparel brand Endura.

Endura, which is a Movistar Team clothing partner, will continue to be based in Livingston, Scotland and the business’ founders and directors, Jim McFarlane and Pamela Barclay, will continue to lead and manage the day-to-day business.

Jim McFarlane, founder and director of Endura, said: “Endura has been my life for 25 years, so I’m understandably protective of it and dismissed numerous other approaches in the past.

“Pentland stands out as an exceptional home for Endura, placing it within a family of world class brands under the umbrella of a family owned company that is long-term in its outlook and aligned with our culture and values.

“The innovation opportunities and the shared vision of manufacturing in Scotland that could extend to other Pentland brands in future, are both hugely exciting prospects to me.”

Pamela Barclay, director of Endura, added: “Pentland are passionate about brands and developing them over the long term.

“They’re absolutely committed to preserving our attitude and our authenticity. This is essential to a community as fervent as ours. We have, and will always remain All Tribes, One Clan.”

Chirag Patel, chief operating officer of Pentland Brands, also commented: “We have a strong track record of nurturing brands that people love, so Endura is a great addition to our portfolio - we believe it has huge potential.

“We’ll be supporting Jim, Pam and their team by giving them access to our extensive resources and network that, as a global brand management company, we can offer.

“There are so many opportunities in bringing Endura into Pentland Brands. We’re both family owned, so we understand the importance of people and culture, and our brands focus on innovation and bringing disruptive ideas to market. We’re delighted to have the Endura team as part of our Pentland family.”

Founded in Scotland in 1993, Endura is worn by some of the world’s top road, mountain bike and triathlon teams and riders.