Member Article

Europa Launches Egg-citing Easter Campaign to Celebrate Cracking Road Success

The road division of ambitious logistics provider, Europa Worldwide Group, is celebrating the success of its MBX (Money Back Express) service in the lead up to Easter, by gifting its customers with specially branded Easter eggs.

The business launched its MBX service in August last year and has seen excellent take up from customers, with bookings on the service increasing by 57% (2018 vs 2017). The pioneering service offers new and existing customers the opportunity to benefit from a full refund of freight charges if Europa fails to deliver to the customer’s defined and agreed transit time.

Since MBX launched, Europa has seen 1 per cent of its export consignments move on the new service and this figure is rising weekly.

To celebrate this success, the teams from Europa’s 11 branches across the UK will be delivering specially branded ‘MBX-ggs’ to its road customers this week and next. Branch and Account Managers will hand deliver the Easter eggs to customers they are visiting over the next fortnight to further promote the service and thank those who have already used it for their freight bookings.

Dionne Redpath, Sales Director at Europa, said: “At Europa we like to treat our lovely customers and we couldn’t resist the chance to give them some chocolatey branded treats this Easter!

“Our Road division has seen continued expansion and investment in the last four years which in turn is seeing the business run at a 30 per cent consignment growth across the board. MBX further expands our suite of products for customers and is the next step in our success story. As our consignment numbers grow, our MBX consignments continue to grow in line with that upward trend.

“MBX provides real peace of mind to our customers where timings are exacting and the consequences of failure are significant. We’re thrilled with the popularity of this ambitious and bold new product and look forward to spreading the word about it further this Easter with our MBX-ggs.”

Europa Worldwide Group employs 650 people across 12 sites in the UK plus Hong Kong and is represented in 100 countries.

This was posted in Bdaily's Members' News section by Rebecca .