Care platform backed by Innocent Drinks founders raises £3.8m investment

Online care platform SuperCarers has closed a £3.8m investment round.

The funding, led by Mobeus Equity Partners with participation from existing investors and Seneca Partners, will enable SuperCarers to unlock its growth plans.

The company is aiming to facilitate more than 100,000 hours of care per month within the next 18 months.

SuperCarers offers a matchmaking service that allows families to find “vetted, reliable and compassionate carers” for relations in need of care, the company said.

Matches are based on personality, interest, care requirements, location and timing.

SuperCarers’ platform then aims to simplify the process of coordinating and monitoring care.

The London-based company was founded by brothers Adam and Daniel Pike in response to inefficiencies they saw in the UK’s current care system.

Backers of SuperCarers include the founders of Innocent Drinks – via the smoothie giant’s JamJar Investment Fund – and former Marie Curie CEO Sir Tom Hughes-Hallett.

Amit Hindocha, investment director at Mobeus Equity Partners, said: “Mobeus identified the home care sector as requiring a fundamental redefinition to address the care crisis.

“There has been little innovation, and a technology solution is the only way to meet rising demand. Due to its excellent reputation and strong technology, we back SuperCarers to meet that need.”

John Davies, investment director at Seneca Partners, commented: “Fundamentally, Seneca looks to back companies with a strong Management team, the ability/platform to scale and operating in growing sectors.

“SuperCarers is a great example of this and we look forward to supporting the team in delivering its ambitious growth strategy.”