Leeds tech company secures partnership with award-winning racing driver

As the British Touring Car Championship kicks-off this weekend (April 7-8), Leeds’ digital agency, Enjoy Digital, has collaborated with a local touring car racer and rising star, Senna Proctor.

Senna, 19 from Driffield, East Yorkshire currently competes in the British Touring Car Championship. For the second season running, he has secured a seat within the Power Maxed Racing team.

Senna was crowned the British Touring Car Championship’s Top Rookie in his debut year and also secured the Jack Sears Trophy after beating the competition by almost 100 points.

Enjoy Digital is supporting the young driver with his digital marketing and PR activity in a bid to help him secure further partnerships from businesses and racing fans across the country. Senna requires this sponsorship to compete.

Chris Jackson, managing director of Enjoy Digital, said: “British Touring Car Racing is a passion for many of us here at Enjoy Digital so we jumped at the chance to support Senna on his journey to the top.

“He is an incredibly impressive talent and fantastic young guy, and we’re absolutely thrilled to be working together during this crucial stage in his career. We’re proud that the Enjoy Digital logo will be taking pride of place on Senna’s car for the upcoming season.”

Enjoy Digital operates internationally from its base in Leeds. Its team of more than 50, works with a range of leading brands including Costcutter, HESCO Bastion and Hudson Contract.

Senna also commented: “The support I’ve received from Enjoy Digital has been really great.

“We’ve already worked together on a social media strategy and some brilliant video content which showcases some of my best moments on the track, as well as what businesses can get from a partnership with me.

“I’m looking forward to a long and productive partnership.”