Member Article

Skout puts new spin on Miele’s B2B comms

The year is off to a flying start for Skout as it welcomes the Professional Division of Miele to its roster of B2B clients.

The award-winning B2B agency was handed the six-figure brief by the white goods manufacturer following a competitive pitch and will be rolling out a series of integrated PR, digital marketing and social media campaigns.

GB is one of Miele worldwide’s largest commercial territories and Skout will help bolster its strong brand presence and reputation for quality and longevity of its products.

Key to Miele’s agency choice was finding an integrated PR specialist with strong B2B experience and a passion for developing the brand’s targeted awareness in each of its markets including hotels and hospitality, care, restaurants and catering and vets. Miele chose Skout as its UK agency to do this and to also help communicate the quality and experience of its accredited partner network which is pivotal to its UK business success.

Miele appointed Skout because “the team really demonstrated its understanding of and commitment to the Miele ethos,” said Kate Jones, Marketing Manager, the Professional division of Miele.

Skout has already started work on a number of industry sector campaigns following an extensive audience profiling and brand research exercise. It will be using its ‘natural storytelling’ approach to offer the media strong stories promoting the benefits of Miele products.

During the busy year ahead Skout will also be helping to reinforce the company’s quality standards to strengthen its position in the commercial sector.

Rob Skinner, MD of Skout PR, comments, “We are absolutely delighted to welcome such an established, international brand to our client list. Alongside gaining affiliation to a brand synonymous with quality we are equally excited to be working with the marketing team and in alliance with its other B2B agencies in other disciplines including media buying, telemarketing, brand, video and direct marketing.”

This was posted in Bdaily's Members' News section by katherine wilding .