Newcastle communications group expands team meeting growth demand

New client wins have led to the expansion of agency, Cool Blue Brand Communications.

The marketing agency has expanded its team to service new work and continue to deliver great work on behalf of its growing client list - adding new skills to the team at the same time.

With offices in Newcastle, Middlesbrough and London, Cool Blue now has more than 38 specialist staff delivering fully integrated marketing communications campaigns along with brand and digital services.

Joining the Newcastle team are Victoria McCartney; Mark Thomson; James Liosi; Katie Armstrong; Isobel Surridge and Mari Olsen. Three new appointments are also taking place in London.

As an example of what the new team will be covering, Victoria has joined Cool Blue as head of brand. She has a background in creative advertising, marketing and brand management.

In the newly created role, Victoria will be covering brand services for new and existing clients focusing on helping them achieve their business objectives. She has more than seven years of industry experience delivering national retail and leisure campaigns.

Meanwhile, Mark is joining the company having worked both in-house and for agencies.

He will be responsible for the agency’s digital services - expanding capability into emerging technologies such as virtual reality, augmented reality and artificial intelligence.

Tanya Garland, managing director, who founded the company in 1999, said: “We’re proud of our reputation for cutting edge methods and great ideas.

“We aren’t just keeping up, we are leading the way - for example we recently developed our own app ‘In-situ’ which allows interiors customers to see what items of furniture would look like in their homes.

“This opened up many interesting conversations with national brands. It has proved a real hit and we are in talks with several retailers who are interested in taking it forward.”