Member Article

Kaleidoscope launches new TV campaign

Fashion e-tailer Kaleidoscope, has launched an exciting new SS18 advertising campaign across the national and regional prime time TV including multiple Sky and ITV channels. With an array of standout prints, distinctive details and opulent colours – all with a ‘designed to be different’ twist, Kaleidoscope’s Spring/Summer 18 offering will appeal to all women who appreciate the detail in design and want to be noticed for their style choices. Recognising that women aspire to incorporate unique and on-trend pieces into their wardrobe, the new campaign showcases Kaleidoscope’s versatile range of new clothing for all occasions, that doesn’t compromise on style or quality.

Head of Marketing for Kaleidoscope, Rachel Dawson comments: “For our SS18 campaign we wanted to focus on reaching out to our core female customer, whilst appealing to women of all ages who appreciate the attention to detail in their outfit choices. From beach wear to occasion wear, Kaleidoscope is the brand for women who want to stand out from the crowd. This season, we have developed a TV media strategy that includes peak airtime slots, alongside a daytime schedule, and we are confident that the campaign will highlight our fashion-forward Spring/Summer 18 collection”.

This was posted in Bdaily's Members' News section by Sandra Griffiths .