Member Article

The Market Creative unveils Bradstone rebrand

The Market Creative has developed a new brand strategy and integrated campaign to help differentiate Bradstone from the competition.

The new branding positions Bradstone as experts in transforming outdoor spaces from driveways to patios and landscaping, and is captured in a new strapline, ‘you’ve got it in Bradstone’.

This concept has been applied to an integrated campaign, including press and digital advertising, eCRM, content, social media and promotional materials as well as packaging, events and merchandise.

At the heart of the campaign is a new garden paving and driveway brochure to inspire homeowners. New photography showcases the Bradstone product range in aspirational settings. Product information is combined with advice to help customers create certain styles in their own homes and make the best use of space.

Sue Benson, Managing Director at The Market Creative said: “Bradstone approached us as they wanted to create the best brochure on the market. This gave us a fantastic creative opportunity, but we had to start with a full appreciation of the market. We spotted that by repositioning the brand, they had a real opportunity to create a point of difference in the market. The new positioning makes the most of their quality products, experience and expertise.”

Simon Marriott. Director of Concrete Products at Bradstone said: “We’re delighted to unveil our new brand just as people are starting to take an interest in the garden again as the weather improves. As well as appealing to homeowners, we’ll be using it as an opportunity to reengage our network of installers, garden centres, builders’ merchants and other partners.”

This was posted in Bdaily's Members' News section by The Market Creative .