Global digital sports company expands presence in Leeds

Perform Media, a global digital sports content and media company, is further growing its presence in Leeds by taking new offices at the White Rose Office Park.

Perform has agreed terms on a 15-year lease to occupy Optim, the 40,000 sq ft headquarters building on the A6110, an arterial route into Leeds city centre.

David Aspin, founder of Munroe K, the owner and operator of White Rose Office Park, commented: “I’m delighted that Perform Media has decided to join the national and global businesses including HSBC, Capita, O2, WSP, HMRC, Gather & Gather already present on the White Rose office Park. Following today’s announcement the White Rose Office Park is now fully occupied.

“We will now be moving forward as revealed at MIPIM with our plans in collaboration with Schroders, Land Securities and Leeds City Council to promote the area of urban regeneration known ICON (International Centre of New Technology). The total area amounts to 74 acres including the existing White Rose Office Park.

“The new station along with this large area of economic regeneration in South Leeds will attract not only new international digital businesses to locate there but will also provide a new area of exciting residential accommodation and two new hotels, a new primary school and a new doctors surgery and A&E unit.”

Wayne Cort, global director of property for Perform Media, added: “We are excited to be part of the future of the White Rose Office Park, one of Leeds foremost office locations, and it was clear to us that it was the ideal location for our Leeds HQ building.

“The White Rose Office Park offered not only the unrivalled connectivity our business demands, but the future transport infrastructure and the prominent building position made it the obvious choice.”

Councillor Judith Blake, leader of Leeds City Council, said: “This is welcome news for Leeds and offers further evidence of the growing reputation of the city as a leading hub for the digital sector.

“A major world-leading company like Perform Media further investing in Leeds and strengthening its relationship with the city by expanding is fantastic and is a great reflection of how Leeds is now viewed on a global level which should be a source of real pride.”

The letting agents representing the White Rose Office Park and Munroe K were CBRE, Jonathan Shires; JLL, Jeff Pearey and Adam Cockroft of Cushman Wakefield.