London agency sets up new creative hub in Byker

An integrated creative communications agency has set up a new hub in Byker’s Hoult’s Yard to tap into the local talent within the sector.

London-headquartered Luminous offers strategic design and communications solutions to help corporate clients connect meaningfully with employees, customers and investors.

Specialising in brand articulation, brand communications, content and employee and investor engagement, the agency works with household names such as Britvic, National Express and Saga.

Luminous has plans to create 10 jobs in the next three years. The group chose Newcastle because of the talent pool in the creative sector, as well as the rise of digital and tech in the region.

Invest Newcastle supported Luminous in the creation of its Newcastle hub by providing insight into the local ecosystem, making introductions to the city’s universities and identifying property solutions.

James Moore, creative director at Luminous, said: “The rise of digital and tech in the region and the prominence of those business types throughout the city meant that Newcastle was a good fit for us.

“The city has a real buzz around it and we were attracted by the culture and identity that the area has developed.

“Newcastle also benefits from having two great universities which have courses that are closely aligned with the creative sector that we operate in.

“Our aim is to develop strong links with the universities so that we can access the brilliant talent pool that they produce that can help the Luminous family grow.”

Catherine Walker, director of inward investment at Invest Newcastle, added: “Newcastle has a thriving creative and digital sector home to over 2,000 companies and we’re delighted to assist Luminous in opening a creative hub here.

“The Luminous team works with some well-known clients and has a great reputation in London as an integrated creative communications agency.”