KFC enhances tech behind food delivery with UK&I partnership
International fast food chain KFC has signed a partnership in the UK and Ireland with Flyt, a tech integration platform for the hospitality sector.
It is hoped the deal will help KFC improve the customer experience for those ordering through third-party delivery partners like Just Eat.
Orders will now be entered directly into a restaurant’s electronic point of sale (EPOS) and kitchen through the Flyt platform, which could help KFC more closely synchronise the arrival time of a rider with the food being ready to collect and deliver.
For customers, it could lead to shorter waiting times and fewer errors.
Brad Scheiner, KFC’s chief information officer for the UK and Ireland, said: “We are constantly in search of real innovation which allows us to increase efficiencies and further improve the service we provide to our customers.
“We chose Flyt as an integration partner for delivery to help us achieve exactly that. Now, orders placed through Just Eat will be processed through the Flyt platform, allowing seamless menu sync and order placement into our EPOS system and kitchen.”
He continued: “For our customers, they continue to place their orders through their preferred delivery provider, however, they will reap the benefits of improved accuracy and speed in the delivery experience.”
Speaking further, Mr Scheiner said: “We join the Flyt platform at a very exciting time for the business. Currently, we have over 900 restaurants in the UK and Ireland, and we plan to expand our delivery service over the coming year.”
Flyt CEO Tom Weaver said integration of the company’s platform was “a natural progression for KFC”, adding: “We are looking forward to pushing the boundaries together through digital innovation.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment
OpenAI decision a wake-up call for our tech plans
Understanding the new Employment Rights Act
Why global conflict is a cyber risk for UK SMEs