Pet brand Love My Human picks Chelsea for first UK store

Luxury pet lifestyle brand Love My Human is coming to Chelsea.

The company, which started out as an online ship, will establish its first store at 308 King’s Road.

Spanning 1,700 sq ft across a ground floor and lower ground floor, the store will sell a range of international and regional pet grooming brands such as Mia Cara, Cloud7 and Duepuntootto.

Its offering will focus on the dog and cat owners’ markets with products such as leads, collars, clothing, safety equipment, sports accessories and treats.

The Love My Human store will also feature a grooming spa and dog crèche designed to look like a London townhouse living room.

Founder Jenny Matthews said: “We are delighted to embark upon our first UK store after a successful online business and in the prime location of King’s Road.

“We are excited to join this exclusive community which are attracted by premium and distinctive products and see the King’s Road as the perfect place for our brand to grow.”

308 King’s Road is part of property management firm Sloane Stanley’s estate.

Hannah Grievson, commercial property manager at Sloane Stanley, commented: “Love My Human will be a much welcomed addition to the mix of premium brands and niche retailers within the estate.

“The King’s Road attracts vibrant, affluent clientele with a passion for pets, so it’s the perfect spot for an indulgent pet retail and grooming brand to make its UK debut. Love My Human will complement our existing offer and bring a new dimension to the host of stores enriching the estate.”

The store will open in May.