Sleepwear brand Desmond & Dempsey to launch UK debut pop-up store in Covent Garden

Desmond & Dempsey, the luxury sleepwear brand, has selected 7 Mercer Walk, Covent Garden for its UK debut pop-up store.

Founded by husband and wife, Joel Jeffery and Molly Goddard, the brand will be launching the pop-up store on 31st May until the 11th June.

The 3,800 sq ft store will be showcasing a selection of specialty goods, along with Desmond & Dempsey’s limited edition capsule ‘Editions of 104’ which will be exclusive to the pop up, and the brand new ‘Le Jardin’ collection which will be available along with Desmond & Dempsey’s ‘Originals’ range.

Designed by stylist Natalie Brim, the store will feature a traditional colour palette and elements akin to a Moroccan souk.

In collaboration with House of Killik Clapham, the retail space will be part shop, part garden, part event space and part weekend supper club with food provided by the brothers at Le Bab.

Molly Goddard, co-founder of Desmond & Dempsey, commented: “We were looking for a location for our first store in the UK, in the heart of the West End. Following our concession’s success in Liberty’s, Mercer Walk is the perfect position to further our brand and we are excited to open the store and launch our new product range within a truly Moroccan experiential environment.

“The pop-up isn’t really about the PJ’s, it’s about the mood and senses of a Sunday. While I was in Morocco, I fell in love with their craftsmanship and generosity. Breakfast was never just a meal, it was a feast served on beautiful dishes they had made themselves. It made such an inspiring start to the day; we just want to give people that same experience.”

Simon Taylor, property director at The Mercers’ Company, added: “The Mercers’ Company look to attract high-profile and designer brands and Desmond & Dempsey’s choice to launch their UK pop-up, within Mercer Walk cements the appeal of the destination for retailers.

“The immersive activities alongside the retail offer adds to the experience for our visitors.”

Knight Frank acted for The Mercers’ Company and Appear Here advised Desmond & Dempsey.