Member Article

Master Pools Guild dives in to new partnership with Adtrak

The Master Pools Guild, a global network of luxury pool designers, has announced a new strategic partnership with international digital marketing agency, Adtrak.

After a unanimous vote from the Guild’s Board of Directors, UK-based agency was selected as their newest Essential Service Provider - a program which works with and recommends external businesses to Guild members. The exclusive collaboration aims to provide Master Pools Guild (MPG) members with market-leading web design and digital marketing advice, helping them to promote and grow their businesses online.

Based predominantly in the USA and Canada, but with over 100 elite members across the globe, the Master Pools Guild specialises in luxury commercial and domestic pool design. It is a selective, invite-only group, with members placed carefully to avoid competition.

The partnership between Adtrak and the Master Pools Guild is the latest development in Adtrak’s plans to expand their services to the USA. Having secured its first two American clients earlier this year - including Master Pools Guild member, Master Pools of Austin - Chris Robinson, Adtrak’s Managing Director, was invited to present to the Guild, highlighting how Adtrak services can benefit their members.

Chris Robinson, the Managing Director at Adtrak, said: “We are delighted to join the Master Pools Guild Essential Service Provider program. Through performance-driven web design and digital marketing strategies, we have helped our clients achieve fantastic results and we can’t wait to do the same for Master Pools Guild members.

“We will work closely with the MPG members to build their online profile which, in turn, will help them to generate leads and increase their profitability. As we continue to expand the Adtrak services to the USA, this is the beginning of a really exciting relationship for us and we can’t wait to see what the next few months will bring.”

The Master Pools Guild and Adtrak have a number of events lined up as part of their new partnership. Chris Robinson will be presenting a seminar at the Guild’s Generation Next event in Cincinnati in October and has also been invited to the Guild’s annual four-day conference held in Hawaii next year.

Dick Covert, Executive Director at Master Pools Guild, said: “We are excited to announce that Adtrak has joined our Essential Service Provider program. Chris Robinson visited the Guild office and shared a presentation that blew us away, but he also spent time with us explaining how everything works from a digital perspective. Our industry is built on strong relationships and the Adtrak team is ready to work with Guild members, helping them build and maximise their customers bases while building the ultimate relationship of a lifelong client.”

This was posted in Bdaily's Members' News section by Rebecca .