Leeds mattress retailer OTTY announces new office opening in Berlin

OTTY, the Leeds-based mattress retailer, has announced an overseas expansion with the opening of a new office in Berlin.

Launched in 2016, OTTY opened its first technical office in Germany to help coordinate overseas operations.

While OTTY Sleep GmbH will work as its own entity, with processing and shipping being conducted via a dedicated German warehouse, support will be provided by the company’s Leeds-based headquarters, which will be recruiting a number of staff to help meet international demand.

Following research, the bed-in-a-box retailer said it identified that Germany presented an opportunity for a disruptive online mattress retailer to enter the market, and therefore decided to make Berlin its centre of operations in the country.

Founded by entrepreneur Michal Szlas, OTTY employs eight people and has three distribution centres in the UK.

The company turned over £1.7m in its first year of trading and this year is expected to achieve a turnover of £8m-£10m.

Michal Szlas, founder and CEO of OTTY, said: “We’re extremely pleased to announce the opening of our new office in Berlin, following our success in the UK market.

“Before deciding on moving to Germany we undertook a great deal of analysis of the marketplace there, which told us we had to create something different to meet the demand of its consumers.

“We developed new products to meet these requirements and feel confident they can replicate abroad the success we’ve had at home.

“Our Leeds office will still act as our headquarters, but having a presence abroad allows us to take the next steps to fulfilling the ambitions we have as a business. Having analysed the German marketplace, we feel there is a real opportunity for us to get a foothold overseas and develop our products and the brand further.”

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