Member Article

Lucre secures SSG Insight

Leading PR and content agency, The Lucre Group, has today announced its latest account; SSG Insight.

The company is a UK-based global leader in providing Business Intelligence solutions to industries including the manufacturing and healthcare sectors. Its powerful insight and CMMS solutions help companies of all sizes manage their assets, processes and people. In doing so they can take smart action and make better business decisions based on intelligent reporting. The Lucre Group is supporting the business as it emerges from a major rebrand to launch innovative new products and whilst also developing the brand’s first thought leadership programme.

Appointed on retainer to help build SSG brand expertise across B2B, trade and digital channels, Lucre’s work aligns directly to the business plan, targeting the core sectors including manufacturing.

From securing roundtable attendance and placing features in key media titles to creating industry white papers, the Lucre team will develop and deliver a comprehensive PR strategy that supports lead-generation and ensures SSG Insight is known as the experts in delivering intelligent insight to data-heavy businesses.

Ian Dowd, Chief Marketing Officer at SSG Insight said: “We are delighted to be working with The Lucre Group. This is the first full campaign of PR activity we have undertaken in support of our marketing and sales programme.”

Sophie Spyropoulos, Lucre co-owner head of the firm’s tech division added: “Our aim is to take complex and sophisticated technology benefits that companies like SSG Insight deliver and translate those messages into something meaningful and clear for business. So that obvious commercial insights and tangible results can easily be understood. We want to raise the profile of SSG Insight and create a defined position in its core markets.”

This was posted in Bdaily's Members' News section by Lucre .