Member Article

Staff at marketing heavyweights shed 20 stone!

Leeds-based Creative Marketing Services (CMS) is an established heavyweight in Yorkshire’s marketing scene but the agency has become considerably lighter in body weight following some spectacular success in a collective slimming programme.

Six senior staff took the decision to follow the Slimming World plan and the results have been mightily impressive: over 20 stones have so far been shed between them. The super-slimmers include three members of the specialist recruitment marketing team - Helen Taylor, Pat Gallagher and Adele Chaplin – as well as Managing Director Andy Batty, Financial Manager Catherine Phillipson and Media Planner Claire Blythe. The effects have been so pronounced that the company is planning to re-shoot the staff bio photographs on its website to reflect their change in appearance.

Andy Batty said:

“The team at CMS always show absolute dedication and commitment to the work we do and we have applied the same qualities to the slimming programme. It’s fair to say that the results have been even better than we hoped, probably due to a sense of solidarity with a hint of natural competitiveness also a possible factor.”

CMS staff may be much slimmer in waistline, but the company’s bulging client base has ballooned in recent months with a series of meaty accounts secured across a wide range of sectors. In response CMS has further expanded its personnel with several new recruitments.

Based in the rural surroundings of Hollinthorpe Hall, on the edge of the city, CMS services a wide range of businesses and organisations including governmental departments and brand leaders in leisure, science, construction, logistics and retail. Staff at the company’s Leeds HQ has more than doubled since 2014.

This was posted in Bdaily's Members' News section by Sam Jones .