Fashion brand HIJUP UK makes debut at London Eid Festival

HIJUP UK made its debut in London’s modest fashion scene at the London Eid Festival.

The fashion and lifestyle brand was featured on the festival’s runway with its latest collection by Indonesian designers Dian Pelangi, Vivi Zubedi, Jenahara and Ria Miranda.

HIJUP’s participation in the international modest fashion showcase coincided with the official launch of its online store www.hijup.co.uk.

Along with its own brands handpicked from designers from Indonesia, Malaysia, Australia, UAE, USA and the UK, HIJUP UK will be retailing the Aidijuma hijabs and luxury modest fashion labels carried by Haute Elan.

HIJUP UK is owned by HIJUP, the world’s first Islamic fashion e-commerce and modest fashion brand, and Aidijuma Colors Group of Companies from Malaysia.

In addition to online shopping, HIJUP UK will soon launch its first brick and mortar concept store and a fleet of mobile stores in London.

Adopting the business model of Online to Offline (#O2O), HIJUP’s e-commerce will be complemented with personal retail experience in both concept and mobile stores.

Norjuma Habib Mohamed, founder and CEO of Aidijuma Colors Group, which holds the majority stake in HIJUP UK, said: “HIJUP UK will be the first modest retail group to create retail revolution through the online merging offline platform which includes the breakthrough concept of having a mobile store to complement the consumer shopping experience.

“We have a clear vision and that is to bring fashionable modest wear to women wherever they are, through multiple retail platforms and at competitive prices.”

“There is a growing market for modest wear and we are making it even more accesible and mainstream in more and more markets to cater for the needs of women while developing the brand.”