Stamford Bridge tunnel
Image Source: Jason Bagley
The Vitality brand will feature across the club’s digital and social platforms
Richard Bell

Chelsea FC sign official health insurance partner

Chelsea FC have signed a deal to make insurance firm Vitality their new official health insurance partner.

The agreement will give supporters and Vitality members access to club-themed offers, including official merchandise, tickets and matchday packages at Stamford Bridge.

In return, the Vitality brand will be represented around Stamford Bridge and Chelsea Women’s ground Kingsmeadow.

It will also feature across the club’s digital and social platforms.

Chris Townsend OBE, commercial director at Chelsea, said in a statement on the club’s website: “We are very proud to announce a new partnership with Vitality Health Insurance.

“They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition.”

He added: “We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.”

VitalityHealth chief exec Neville Koopowitz commented: “We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport.

“Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”

Speaking further, Mr Koopowitz said the breadth of the tie-up, which includes the Chelsea Women’s and Academy teams, is “particularly exciting” as it supports the firm’s “commitment to raising awareness of and participation in women’s sport, as well as amongst young people, and at grassroots level”.

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