Digital consultancy Inviqa ramps up UX capabilities with acquisition

Digital consultancy Inviqa has expanded its customer and user experience (UX) capabilities by acquiring design agency Webcredible.

Based in Southwark, Webcredible services a raft of national clients, including transport operator Virgin Trains, energy firm SSE, charity Age UK and bank RBS.

Inviqa said the acquisition will enable it to help companies become more customer-centric in their business operations and the way they approach digital initiatives.

Fashion brands Radley and Reiss, The National Theatre and Arsenal FC are among Inviqa’s clients.

Yair Spitzer, the firm’s founder and CEO, said: “Great design is ultimately about making things work really well for the customer, and companies that apply design principles to solve genuine business challenges are outperforming the competition.

“Today’s acquisition equips us to help more mid-market businesses compete with bigger players by embedding innovation and customer-centred thinking into everything they do.”

Webcredible CEO and founder Trenton Moss has joined Inviqa as part of the acquisition.

Trenton commented: ‘We’re super-excited to be joining Inviqa. More and more, our clients are looking for us to provide development capabilities, and gaining access to Inviqa’s developer teams will be hugely beneficial for ourselves and our clients.

“Webcredible brings to Inviqa our strategy, research, and design capabilities, along with access to a broad network of new partners, clients, and business opportunities.”

He added: “Together we can offer organisations a truly end-to-end service that underpins world-class customer experiences’.

Inviqa employs 200 across offices in the UK and Germany.

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