South West clothing label, Rupert & Buckley, set to take America by storm
North Devon clothing label, Rupert & Buckley, is one step closer to realising its plans to expand into the US. Just 24 hours into its crowdfunding bid to facilitate the expansion, the business has already raised more than 20 per cent of its £450,000 target.
Having relaunched in 2017 with a new CEO at the helm, Rupert & Buckley has restructured the business, invested in a new distribution centre in Barnstaple, opened three stand-alone retail stores in Bath, Durham and Chester and become stocked by more than 150 stores in the UK and Ireland.
With high-quality clothing aimed at men and women aged 25 to 35, the brand represents an aspirational lifestyle, aligned with British institutional sporting culture, that is available to all. As such, it was awarded the honour of becoming the leisurewear partner of ‘The Boat Race’ in 2017, with a three year contract, reaching an annual audience of over 6million.
Alex Newman CEO said: “Our ethos is to make our brand available to all, we strive to be an inspiration to our audience and a true representation of our customers across the board. Our vision is to become a household name as an aspirational, forward-thinking brand with a solid, longterm strategy giving us the ability to roll with the highs and lows of the global economy.
“Due to the success of Rupert & Buckley over the last 14 months, we’re now looking for investment to launch in the US. We’re excited to make Rupert & Buckley a global player in the fashion market and to give our investors a healthy return on their belief in us.”
In the UK, the focus of the business will be to continue to develop partnerships with national retailers such as ASOS and House of Fraser, having already received contact from a larger format retail chain, and to continue to build brand awareness through further strategic national collaborations with sporting partners.