Partner Article

Leading Home Fragrance Brand Creates Theatres in Stores

Innovative home fragrance and aromatherapy brand, madebyzen® has unveiled another impressive retail display, at Inspirations Wholesale, one of UK’s premier retail destination stores.

The brands continued growth in popularity and demand during the successful trading relationship has meant that the original 1m retail space now occupies an impressive 10m; creating a true ‘Journey for the Senses’ in line with the brands ethos!

The new retail display is now one of several outside of the madebyzen® Cheadle Showroom.

Dharmesh Bhayani, Co-Founder of madebyzen® explained, “Following recent reports about high street store closures amongst some major retail names, we are delighted to be able to share some positive news about the sector. We hope that our sensory and niche products will continue to wow the consumer.’’

This significant move comes after its most recent full financial year (year ending 31 January 2018), when Europium World UK Ltd saw sales of £3m attributable to its British lifestyle brandmadebyzen®.

The brand has already developed an established international distribution model with considerable success in several countries including Ireland, Iceland, Netherlands, Germany, Austria and across the Middle East.

madebyzen® is one of the leading aromatherapy and home fragrance brands in the UK; best known for their luxury ultrasonic aroma diffusers and unique fragrance oil blends. With major stockists such as Fenwicks, Neal’s Yard and Inspirations Wholesale, together with well regarded independent stores, the brand is wholly owned by Europium World (UK) Ltd, established in 2009. Through its portfolio of companies, Europium World has been bringing cutting-edge products to the UK marketplace for almost a decade.

Established in 1990, Inspirations Wholesale has grown to become one of the largest wholesalers of florist supplies and interior design products in the UK and Europe, stocking over 55,000 products at any one time.

This was posted in Bdaily's Members' News section by Zeus PR .