Member Article

Myprotein to power up Sale Sharks with exclusive partnership

Leading sports nutrition brand Myprotein has agreed an exclusive deal with Premiership Rugby side Sale Sharks to become the club’s official sports nutrition provider.

The Cheshire-based firm will work closely with the club’s nutritionists and coaching teams to provide the first team squad – including England stars Denny Solomona and Tom Curry – and the Sharks Academy with a wide range of its award-winning products and supplements.

Myprotein is Europe’s #1 sports nutrition brand, operating localised websites in 52 countries and in 33 languages. The firm was acquired by The Hut Group (THG) back in 2011 and now sells the largest range of sports-nutrition supplements in the industry to six million customers worldwide.

Ex-England and Sale Sharks winger Mark Cueto – now the club’s Commercial Director – said: “As a player, Myprotein was a nutrition brand I used and held in very high regard so it’s fantastic to be officially bringing them into the Sharks family.

“This partnership brings together two huge brands from the North West region and it comes at a great time for us with pre-season training just getting underway. As we look forward to an exciting season ahead, we’re really pleased to have such a well-respected sports nutrition brand by our side.”

Rick Swaby, Head of Sports Science and Senior Strength and Conditioning Coach at Sale Sharks, added: “Myprotein is a fantastic sports nutrition company that can offer us a vast, high-quality range of products that are already Informed-Sport approved for the specific needs of our players.

“Getting the right nutrition is so important in top level sport – from building strength and increasing fitness levels right through to recovery after training and games. Small margins can make all the difference and a lot of our players already use Myprotein products as part of their nutrition programmes, so it’s great that the entire squad will now be able to benefit from the full range of products.”

The Sharks squad – including recent signings Chris Ashton and Rohan Janse van Rensburg – have already started an intense pre-season schedule, with the first team training up to three times a day in preparation for the season curtain-raiser against Wasps at the Ricoh Arena on Saturday, September 2.

They also take on Castres Olympique on August 8, and Edinburgh Rugby a week later in two pre-season friendlies.

A spokesperson from Myprotein at The Hut Group, added: “We’re delighted to have confirmed a new partnership with Sale Sharks, reinforcing our commitment to sport in the UK and strengthening our ties with top-level rugby clubs in our local community.

“As the North West’s only Premiership Rugby side, Sale Sharks has appeal right across the region with a squad full of world-class international players at the very top of their game.

“Performance is at the heart of everything we do at Myprotein and I know the club shares the same ethos as us, working closely with the squad and individual players to ensure every aspect of their nutrition, recovery and wellbeing is looked after.

“It’s a perfect partnership and we’re confident we can help fuel the club’s success this season, from the training ground right through to the pitch during each and every match.”

This was posted in Bdaily's Members' News section by Emily Craig .