Partner Article

Fairway Foodservice boosts own brand range with new products

Leading buying group Fairway Foodservice has added six best-selling ready-to-use sauces to its own-brand range.

Fairway’s 20 members voted in the new additions, which will help to compete in an extremely competitive sector with a superior quality product.

The sauces, which include korma and tomato & basil, are all school compliant, meet 2017 salt targets, and are free from gluten, lactose, MSG, and artificial colours.

Fairway’s purchasing manager (ambient) Troy McKee said: “Our goal was to surpass the quality available in the market at competitive prices and each product went through benchmarking exercises against all the major brands, and the feedback from members was extremely positive.”

“They are manufactured in the UK using authentic recipes and the quality ingredients used in the recipes outshine many of the brands.”

“Our wholesalers work closely with pubs, schools, and colleges and the ‘free from’ qualities and the low salt content combined with great flavours on six top menu favourites will be a winning combination for our caterers.

“Our own-brand range continues to go from strength-to-strength. We now have more than 570 products in the range.

“We pride ourselves on offering our members the highest quality food at competitive prices, and these additions are no exception. We’re certain they will be a big hit with our wholesalers and their customers.”

The new additions come in 2 x 2.25kg per case: · Bolognese · Tomato and basil · Sweet and sour · Chili con carne · Korma · Tikka masala

Fairway Foodservice is a buying and marketing organisation, which operates on behalf of wholesalers based in the UK, Ireland and Spain. Founded in 1984 by five frozen food wholesale distribution companies, it has grown from a collective turnover of £7m in 1984 to £715m in 2018.

Alongside access to Fairway Foodservice’s extensive range of products, members benefit from collective buying power on core lines, and significant marketing support.

For more information on Fairway Foodservice, visit www.fairwayfoodservice.com, or follow Fairway Foodservice on Twitter @fairwayfood.

This was posted in Bdaily's Members' News section by Sam Harris .