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Yorkshire tailor launches UK-first stain and perspiration resistant tailored shirt

A Yorkshire tailor has become the first in the UK to offer truly stain and perspiration resistant made-to-measure and bespoke shirts.

Hemingway Tailors, which has its headquarters in Leeds but also has a base in London, was chosen as the first UK supplier by the team behind the patented INDUO® fabric, which is the product of two years of intensive research at the European Center of Innovative Technology (ECTI).

The clever INDUO fabric simultaneously offers repellency and breathability, ensuring liquids aren’t absorbed by the fabric, while the cotton disperses perspiration to prevent underarm rings or odours. Crucially, it manages to maintain the look and feel of a traditional fabric, making it ideal for everyday business wear.

Hemingway is currently the only tailor in the UK to be offering made to measure and bespoke shirts using the fabric.

Toby Luper, master tailor and owner of Hemingway Tailors, said: “Certainly, especially in the weather we’ve experienced lately, it can be difficult to keep cool and fresh whilst in business attire. Similarly, it’s wedding season, and groomsmen and guests can end up feeling a bit hot under the collar in a full suit. There was a real need for a product which genuinely helped people keep cool, even when the temperature soars.

“The INDUO fabric really is a first, in that it repels liquids and odours – whether it be perspiration or a spilt drink – yet it looks and feels like an ordinary shirt. As a tailor, the quality of the material we use is key, so it was vital that it still felt luxurious, wore well and of course looked the part. We were delighted to be chosen as INDUO’s first UK outlet, and we’ve already had a high amount of interest from both new and existing customers. Feeling embarrassed taking off your jacket on a hot day is something everyone has experienced at some point, along with the inevitable spilled coffee or red wine, so it’s no surprise to me how popular it is proving.”

Hemingway was established in 2005 by Toby Luper, whose family has a long heritage in fashion and tailoring in Yorkshire. Toby started working from a very young age in his father’s factory on Kirkstall Road, Norman Black, which made garments for brands across the country. As the ‘Savile Row Tailor of the North’ Hemingway Tailors uses traditional tailoring methods to produce a range of bespoke and made to measure garments, including suits, waistcoats, overcoats and shirts.

This was posted in Bdaily's Members' News section by Shona Nutter .