Middlesbrough FC signs extension to sponsorship deal with Teesside IT firm
Cornerstone Business Solutions, the Teesside information technology company, has renewed its shorts sponsorship deal with Middlesbrough FC.
As part of the deal, Cornerstone Business Solutions will feature on the Championship club’s first team strip both home and away once again as they are sponsoring Boro’s shorts for the second season running.
Based in Stockton, Cornerstone’s logo will remain at the base on the back of Middlesbrough’s home and away shorts for the entire 2018-19 campaign.
Cornerstone was Boro’s first-ever shorts sponsors last season as they reached the Championship play-off semi-finals under manager Tony Pulis.
Chris Petty, the company’s managing director, said: “We are all passionate Boro fans at Cornerstone and have a corporate box at the Riverside where we like to entertain our staff and clients.
“It proved a massive success when we sponsored the first team’s shorts last season, and we were eager to get involved again this year for what is sure to be an exciting campaign.
“While we think of ourselves as Teesside’s leading IT company, we are still relatively small in real terms in that we have 25 staff. So it gives us a massive buzz to have Cornerstone branding on Boro’s kit.”
Previous advertising at the Riverside Stadium has netted Cornerstone work with companies such as Virgin Media.
Chris added: “It means we are raising our profile, not only on Teesside, but around the country and around the world.
“That fits with us perfectly at the moment, as we are looking to expand and increase our turnover from £2m to £5m, and we are soon to open new offices in Leeds, while Manchester is also a future target. Up the Boro!”
Rose Stoker, head of partnerships at Middlesbrough FC, commented: “We are delighted to see Cornerstone appear on the back of the shorts for the second year, following a very successful 10-year partnership with the football club.
“Cornerstone is a local but very ambitious company and this will again give them the opportunity to expose the brand further. They will join 32Red and Ramsdens as the club’s kit sponsors.”
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