Member Article

New packaging celebrates the vibrancy of nature

Radcliffe-based vegan beauty brand, Faith in Nature, which has been harnessing the power of nature for over 40 years, has undergone a brand and packaging update as the brand looks to reaffirm its strong natural credentials.

Developed under the theme of ‘nature is the boss’, Faith in Nature was keen to celebrate the strength and vibrancy of the naturally-derived ingredients contained within the brand’s products.

The bright colour palette used in the brand’s new packaging reflects key ingredients and clearer on pack messaging communicates the brand’s natural positioning: 99% natural origin, no SLS or parabens, vegan and animal cruelty free.

The packaging also celebrates Faith in Nature’s ‘Made in the UK’ status and introduces a bolder, clearer logo for the brand.

Speaking about the new look, chief executive, Joy Parkinson said, “Products which are natural are very much in demand as consumers analyse the impact their purchasing decisions are having on the planet.

“We have always celebrated being natural and we set the bar high. Reviewing how we look and what we say about ourselves has given us the opportunity to be absolutely clear about what we stand for as a brand.

“Our new packaging makes it even easier for customers to choose Faith products.”

As well as a new design Faith in Nature has introduced a new bottle which, as with the previous packaging, is made of recycled plastic.

The review comes as Faith in Nature celebrates 44 years in natural beauty, during which time it has firmly established itself as the number one haircare brand in the health sector.

Faith in Nature products, which include shampoo, conditioner and body wash in variants such as Grapefruit & Orange, Lavender & Geranium, Seaweed & Citrus, Coconut and Aloe Vera are widely available in the independent health food sector.

This was posted in Bdaily's Members' News section by Charlotte Gribbin .