SHOUT SOFTWARE INNOVATION

Software developer creates 'immersive' app for the Great Exhibition of the North

Shout Digital, a regional software development company, has created the official Great Exhibition of the North ‘wayfinder’ app.

With thousands of families exploring NewcastleGateshead this summer, Shout designed and built the app to help families have an immersive experience as they explore the exhibition.

Michelle Hewison, head of client services at Shout, commented on the app: “We know that no two families are the same and that meant we had to create an app [to] encompass each nuance and need to allow everyone to build a completely unique experience.

“The Great Exhibition of the North will be packed with amazing exhibits, performances and new artworks, and we are proud to have designed a platform that allows families to build their own unique experience, play games and interact with the installations in new ways, ultimately having the most valuable experience of the Great Exhibition of the North.

“As well as traditional city maps and exhibition information, the app gets to know your family, combining details on the size of your group, age of any children and interests, with real-time data from the Great Exhibition of the North team to create a bespoke trail.

“Your trail will include how much time you are likely to spend in each location, timings of activities and what you can enjoy while on-site. This means that families can navigate and enjoy the huge exhibition space confidently and concentrate on having fun.”

The Great Exhibition of the North uses advanced gamification to introduce and engage younger visitors with the array of experiences available.

Gary Boon, chief executive of Shout Digital, added: “This project has been such a unique thing for us to develop and a fantastic way for us to showcase our expertise and the scope of what we can do.

“This wasn’t just another project to us, most of the team have been involved in the project in some way and we are proud to have designed an engaging, informative platform to allow families from across the UK to experience the Great Exhibition of the North in a completely bespoke way.

“This is an exciting time to be involved in the North East tech scene. You can’t just see what is happening, you can feel it. As a region, we often talk about the industrial heritage of the North East, but our story isn’t over and we need to be better at celebrating our future.”

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