G-Star chooses premier Sheffield shopping centre for its next standalone store

G-Star has chosen Meadowhall, one of the UK’s major shopping and leisure destinations, as the location for its sixth UK standalone store.

The brand will open a 2,500 sq ft flagship at the centre in October. G-Star is the 34th new brand to join Meadowhall following the £60m refurbishment recently completed by British Land, joint owner of the centre.

Other new brands include Godiva, Flannels, Neal’s Yard and Diesel.

Emma McKeever, G-Star RAW’s head of marketing UK & Nordic, commented: “G-Star RAW is excited to be opening a new retail space in Meadowhall.

“It will be a showcase of G-Star RAW’s latest store design concept and will have a strong focus on both menswear and womenswear.”

The new store design concept has been developed by the brand’s in-house team and will focus on G-Star RAW’s denim offer, including a unique showcase of their most sustainable denim collection.

The store will also sell the brand’s comprehensive selection of jeans, tops, jackets, shoes, and accessories for men and women.

The launch follows a succession of high profile collaborations by the brand, including a suit collection with Pharrell Williams released in April, and a sustainable denim collection with Jaden Smith planned for release in autumn/winter 2018.

Richard Crowther, asset manager for British Land, concluded: “G-Star joins a strong line-up of exceptional brands and adds to the centre’s high quality retail offer.

“The transformation of Meadowhall has cemented its position as one of the leading retail and leisure destinations in the UK and the first choice for consumers in the region.”