Member Article

Üllo continues to take the UK by storm as it launches with Selfridges

This month, Chicago-based startup Üllo has announced that it has launched into luxury UK department store, Selfridges. Selfridges will stock the full Üllo product range, including the innovative Üllo Wine Purifier.

Üllo was set up by American entrepreneur James Kornacki, who holds a doctorate in chemistry from Northwestern University. Kornacki was inspired to create the product after he learnt that his aunt was unable to drink wine because of her intolerance to sulfites, a chemical that is added to wine as a preservative.

It was then that he made it his mission to use his scientific acumen to create a filter that would allow consumers to enjoy wine as if their bottle was opened right at the vineyard. This journey led James to develop the brand’s innovative Selective Sulfite Capture™ technology, and since then the company has continued to grow.

As well the Üllo Wine Purifier, Üllo also offers the Selective Sulfite Capture Filters™ and a wider product range including carafes and decanters. In addition to Selfridges, Üllo is also currently stocked within a range of other prominent retailers across the world including Harrods and Firebox.com in the UK, Bloomingdales in the US, El Corte Inglés in Spain and Amazon globally.

Founder of the brand, James Kornacki, commented: “The reception the Üllo brand has received since its launch to the UK market has been fantastic and it’s really exciting that yet another prominent UK retailer has taken the product instore. We’re thrilled to be associated with Selfridges – this is definitely an exciting step forward for the brand!”

This was posted in Bdaily's Members' News section by Sandra Griffiths .