Australis Brand Ambassadors
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Australis Brand Ambassadors

Member Article

Engage Hub Coups Major Names in the Beauty Industry, With No Signs of Slowing Down

Mighty oaks from little acorns grow. From modest beginnings, the power of Engage Hub’s campaigns have not gone unnoticed and the agency is taking on a new wave of international clients. Their success and innovative new marketing techniques have earned them a place supporting global brands usually only reserved for long-standing agencies. Never one to shrink from a challenge, they are pioneering the way with influencer marketing and the big names set to benefit from the agency’s considerable expertise are BlanX, Bemama and Australis. The creative lead on the agency’s international success, Matt Bramford says: “Launching three major international clients has been an exciting challenge for the Agency; the new office and its creative capacity has enabled us to exceed our client’s expectations and we are thrilled with our success so far, with so many more exciting plans in the pipeline.”

So what’s been happening with these big brands?

A brand with the darkest tan; that needs a brave and bold strategy, which is exactly what Australis Tan benefitted from. Already the second largest brand in Australia, they wanted to bring their exciting range of products over to the UK. Not always an easy task entering into unknown territory, but Engage Hub have captured the interest of the UK market with top influencers showcasing the products and sales are soaring, as they successfully reached 6.5 million people in Australis’ target market in just over a month. BlanX are also already reaping the benefits of working with Engage Hub – they wanted to appeal to millennials and rebrand themselves in the competitive market. To date, they have impressed on 6 million end users, engagements have surpassed 25K, and they have achieved a 60% follower increase. The Italian premium health and beauty brand is flying high above the competition!

Abbi Sherribone from Blanx says: “Engage Hub have done a fantastic job at increasing the social presence of BlanX. Their approach, ideas, planning and execution are always superb with fun, relevant and engaging content that have really helped to build the brands presence and authority in the UK. The team are always on hand to help or answer any questions and they always go the extra mile to ensure that the campaigns are exactly what we want. I would highly recommend Engage Hub to anyone looking for a superb social media agency.”

The pregnancy market is vast and complicated, with so much information out there, expectant mums can have a hard time finding the right products. Investing in a social media influencer strategy has seen fantastic results for Bemama since they launched into Boots nationwide, Engage Hub’s approach has seen the brand reach an enviable position in this busy market, with over 1 million impressions since March, Bemama are now a staple name in the online yummy-mummy community.

So, what’s the secret to Engage Hub’s recent big client wins? Ray Sherlock, Director of Engage Hub explains: “We offer a safe pair of hands for our clients and can guarantee an engagement uplift by utilising our extensive army of influencers to talk about the brands in an innovative way that increases visibility and gets results. We aren’t afraid to disrupt the landscape and put the heart and soul of our client’s brand into our messaging.” The Engage Hub team take the time to understand all their new clients and use this knowledge to maximise the impact across the social media landscape, a tactic that seems to be paying dividends, securing the Agency’s position internationally as well as at home.

Engage Hub is an award-winning creative social media and influencer marketing agency based in central Manchester and London.

This was posted in Bdaily's Members' News section by Charly Booth .

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