The latest concept in New York-inspired cocktail making is coming to London

GENUINE Liquorette, a New York-inspired bar offering a craft cocktail experience, will open in Fitzrovia next month.

Set inside a converted Victorian pub on Rathbone Place, GENUINE Liquorette will offer various experiences aimed at breaking traditional cocktail norms by handing an element of control over to its guests - whether that’s creating their own cocktails to take home or partaking in cocktail masterclasses.

A hybrid of bar and shop overseen by general manager, Matthew Roberts and bar manager Elliot Davies, a full-service liquor store will allow guests to create on-demand, custom-bottled cocktails with the guidance of an expert bar team.

Featuring fresh ingredients, guests will have the ability to build and enjoy the bespoke cocktails on premises or via GENUINE Liquorette’s website for delivery or takeaway.

GENUINE Liquorette aims to revolutionise and disrupt the London bar scene; a first-of-its-kind custom cocktail experience set to break the barrier between bartender and guest.

More details will soon follow.